Senior Digital Marketing Operations Specialist

Role summary / purpose We are looking for a Digital Marketing Operations specialist who has relevant experience and knowledge of core Adobe products (AEM/DAM (Digital Asset Management), RTCDP (Real-time Customer Data Platform), Adobe Analytics etc.), is process and detail oriented and enjoys being responsible for Operational business outcomes. The individual in this role will oversee process design and optimization for Lead to Opportunity workflows (End-to-End) for Marketing generated leads, serve as the MarTech Admin and Business Analyst for existing MarTech investments in specific channels and capabilities (e.g. Adobe DAM), and ensure smooth and efficient Marketing data operations. Key responsibilities • Develop, document, and manage business and functional requirements for ongoing and new/emerging MarTech capabilities, partnering with Digital, IT and cross functional teams to ensure solutions aligned with Commercial strategy, roadmap priorities, data requirements, and operational needs. • Serve as the Marketing DAM librarian/SME and closely collaborate with the Enterprise DAM librarian for unified and consistent governance and application of taxonomy, metadata attributes and measurement and reporting. • Own the Lead workflow process maps E2E (End-to-End) for Marketing generated lead sources and governance, performance and optimization of process execution across the Digital ecosystem. • Serve as the Marketing SME on the cross-functional team responsible for building the Commercial Data Foundation to ensure Marketing use cases and needs can be operationalized effectively to serve Commercial outcomes. • Serve as the Adobe RTCDP SME towards building out the Digital Marketing Infrastructure that supports personalized, scalable and contextual Marketing activation. • Oversee ongoing backlog and prioritization of Marketing Performance dashboard evolution and support adoption of Insights generation and application in future campaign design and operations. • Serve as the primary liaison between Marketing, Commercial, Digital, Data, and IT teams to ensure business requirements, functional designs, data needs, integrations, and technology capabilities are clearly defined, prioritized, and delivered in support of Marketing and Commercial objectives. Requirements – education & experience • Bachelor's degree in marketing, Business, Analytics, or a related field. • 10+ years in Marketing Operations, Adobe DAM and/or Adobe RTCDP, Adobe Analytics implementation and optimization, Marketing Analytics, or related field. • 5+ years of experience working with/managing agency partner relationships. • Experience in B2B marketing, especially in Heavy Equipment Manufacturing, Transportation/Trucking, Industrials etc. • Solid understanding and experience of lead lifecycle management, attribution modeling, and funnel metrics. • Strong experience in Process Design, Implementation and Optimization. Fluent in process mapping using tools like Microsoft Visio, Lucid Chart etc. Required skills • Excellent project management and communication skills. • Strong Analytical skills – Insights generation, visualization and reporting. • Cross-functional collaboration – Enjoys connecting and collaborating with peers and stakeholders across functions. • Strong problem-solving skills and attention to details. • Natural process first thinker and operator. Nice-to-have / preferred skills • Strong passion and interest in Large Language Models (LLMs) and AI…