Energy Regional Sales Lead

Company introduction Launched in 2021, GM Energy is a rapidly growing business supporting the transformation toward an all-EV future. GM Energy products and solutions include EV charging hardware and energy storage, vehicle-to-home, vehicle-to-grid, and vehicle-to-everything capabilities, and software platforms that operate and optimize these systems. Through integrated energy solutions, we support a vision of zero crashes, zero emissions, and zero congestion. Role summary / purpose The Regional Sales Lead is responsible for channel sales performance within an assigned territory, with a primary focus on driving the sales performance of EV Chargers through the dealer network and supporting the sale of broader energy products where applicable. Success is measured by dealer sales performance and charger penetration rates that enable customers to unlock the full capabilities of their electric vehicles. The role reports to the Regional Sales Manager and collaborates closely with Field Sales to align energy execution with vehicle sales priorities. Key responsibilities • Drive territory-level charger sales through the dealer network • Act as consultant and trusted advisor to dealers on developing and implementing business plans to grow charger sales • Reinforce charger-led selling as a core part of the EV ownership experience • Help dealers connect chargers to broader system capabilities • Partner with Field Sales to align energy sales with vehicle sales priorities across brands • Support consistent go-to-market execution of energy programs • Reinforce processes to sell chargers with every EV at salesperson and sales-manager level • Support product launches, promotions, and program rollouts to accelerate dealer adoption • Analyze dealer performance, local market dynamics, and competitive activity to identify revenue opportunities • Help resolve issues impacting sales execution, customer experience, or dealer readiness • Ensure dealer sales teams are trained and prepared to sell chargers and related solutions • Reinforce execution standards tied to sales quality and customer outcomes • Provide clear, actionable feedback from the field to improve programs, tools, and processes Requirements – education & experience • Bachelor's degree in Business Administration or related field, or equivalent relevant experience • 3+ years in sales, channel management, or customer-facing commercial roles • Automotive sales experience with strong knowledge of dealer operations • Experience in a field-based role (e.g., District Sales Manager) preferred • Experience in Energy, EV charging, or Technology/SaaS is a strong asset Required skills • Proven ability to drive sales performance through a dealer channel • Strong field presence; able to influence dealer leadership and frontline sales teams • Expert-level understanding of EVs, EV charging, and installation ecosystems • Ability to translate complex offerings into clear, sales-ready guidance • Strong analytical skills; proficiency in Microsoft Excel • Clear, confident communicator with strong presentation and interpersonal skills • Sales-driven, execution-focused, and outcome-oriented • Comfortable leading through influence rather than authority • Commercially minded with an understanding of charger attach economics and dealer profitability • Hands-on and pragmatic; willing to support real sales conversations in the field • Adaptable and resilient in a high-growth business • Fa…